This is it 2011!

The year is over (well a little over a day left). I’ve learned a lot. I remember thinking at the end of 2010 that 2011 would be a very important year. I thought it would be one thing, but it ended up being completely different but no less monumental than expected.

I know 2012 will be bigger still, and I know I don’t know what that entails, but I’m looking forward to it!

Happy New Years!

32-bit software… why?

Specifically, I’m asking why are there still 32bit versions of professional production tools – specifically Adobe’s professional tools? If a company does nothing else with its entire development timeline, they should go from 32bit to 64bit – seriously.

I went to use Illustrator CS 5.1 yesterday, and to my horror I discovered it is still a 32-bit application. It just kept running out of memory over and over again. I’ve resorted to building my vector files, which Illustrator is designed for, in Photoshop. That’s just sad.

Too Soon?

For over 10 years, 64 bit has been available in one way or another, albeit in higher end workstation environments. Most processors capable of handling it weren’t around, but by 2003 it became available for the Mac and PC market.

I built my first computer with 4GB of memory for under $2,000 in 2007, and I could have gone to 8GB for something like $2200 at the time, and this isn’t some expensive workstation where 4GB+ had already been the norm for years. So, why did it take so long for Adobe to implement 64bit versions of all their software?

They finally went 64bit with Photoshop (CS4) and Premiere and After Effects (CS5). Where’s the rest? No really!

Most computers sold now have 64bit versions of Windows because they’ve all got more than 4GB memory. I commonly see desktops with 8 and 12 GB at the store, and laptops with 6 or 8GB.

My friend, who does nothing professional on his computer, has 32GB of RAM in his new gaming machine!

My point is, the cheap off the shelf computers have the memory, high end workstations have boatloads. Why has it taken so long for companies to unlock the bottleneck at the software level?

A Light Week

With the holidays, and a slew of other things distracting me from blogging, I’ve missed a post! Oh noes! I have to be accountable to myself somehow for failing to have a post every day this week. That’s an agreement I’ve made with myself. I will make up for it by posting twice today.

The agreement, however, allows me to post whatever I want for my daily post, so this one counts as one! I’ll make a post about making agreements with myself later. I’ve learned some things about myself over the last couple years that has become very valuable tools, and the way I make agreements is one of them.

Where are you going, Netflix?

I’m pretty tired today, but I need to post. So, here’s a brief thought.

Why is Netflix, the company that made its name on disc-by-mail rental services, deciding to stop pursuing disc-by-mail rental? Is there some other mail service that’s out-performing Netflix? Here’s what’s confusing me:

Pay-Per-Rental

It’s more expensive to pay for each movie rented than to have a monthly disc-by-mail plan. This was one of the main original reasons to switch to Netflix. The main advantage of going to a store or renting online from iTunes, etc. was that you could get a specific movie right now.

That IS a benefit, and I think it’s the only one.

Also if we’re talking about a brick and mortar rental store, or a Red Box machine, you run into issues of availability, and you have to drive somewhere to get a movie. Can you look up availability online and have a machine hold a movie for you? I have no idea. I could do that when the local Blockbuster was still open, so at least I didn’t have to go to the store and chance it.

Streaming

Amazon, Hulu, Netflix, and others have streaming plans. This is a great idea except the available films to streaming libraries seems pretty limited right now. The day before Netflix’s streaming and disc-by-mail services split into two separate services, I dropped streaming. It was a nice free feature, but I only really used it to watch obscure movies while waiting on my discs to arrive in the mail.

Why would I want to go to this as a primary viewing method? I also have to have a good internet connection. While I’ve got this at my house, I don’t have this everywhere I go. If my home connection slows down, the image quality degrades. And it’s not Blu-Ray quality anyway, even if it’s HD.

Final Thoughts

For me, discs have these pros:
*Higher Quality Image
*Doesn’t depend on the internet (i.e. 3rd party service availability)
*Many more titles to choose from
*Cheaper than rentals, online or otherwise

and these cons:
*Have to wait 1-2 days if I want to get a specific movie right now.

Some may think a con of discs is that you can’t watch them on your cel phone. This isn’t the case for me, because I don’t think watching movies on cel phones is good. Maybe some comedy makes it through, but the power of movies just isn’t realized in that medium like it is in others.

So anyway – yea… what gives? Even if they had half the subscribers to disc-by-mail, why would Netflix want to get rid of it?

Wrapping Up the Year

As we get to the end of 2011, I hope everyone had a chance to enjoy the holiday season. Regardless of your reasons for celebrating, I think there’s something fundamentally important about getting some downtime, relaxing with family and friends, spreading some generosity, and probably doing a little feasting.

I hope everyone’s holidays are wrapping up well as we all look forward to wonderful things in 2012.